Thursday, November 22, 2012

HDTV Holiday Gift Guide - Technical Specs Untangled

Many people head out to buy a new HDTV, but have no idea what all of the technical specs mean, and get overwhelmed while shopping. Different sales people give different opinions, and in the end, a lot just end up leaving confused. What do all these specs mean? Here's a rundown of some of the big specs and what you should look for.
First off, before we get into the details, let's talk about technical specs versus "marketing speak". Technical specs are those aspects of an HDTV (or other consumer electronic product) that are easily verifiable with industry standard tests. Something like contrast ratio can actually be verified with a standard test, while marketing speak is something designed to try and help sell the product and can often times not be easily, if at all, verified. These usually come in the form of something that sounds impressive, but can't be quantified easily. For example, if the box for the HDTV proclaims something like "Intellicolor Advanced II for improved picture clarity", that is just a term marketing came up with to try and make their product sound impressive. Sure enough, if you look at another manufacturer's HDTV box, you won't find that same "feature" listed. That's because their marketing department will have come up with some other impressive sounding feature that will make their product sound better.
Now, this isn't to say that these marketing terms aren't based on something real, like some function in the HDTV's hardware or software, but often times if you try and find out exactly what that means by asking a salesperson or checking the manufacturers website, you won't be able to get a clear answer. And sometimes a lower priced TV from the same manufacturer will have the same feature, but they won't list it on the box because they want the higher priced TV to sound more impressive. My advice, for the most part, is to just ignore these terms. If it sounds flashy and fancy and vague, its just marketing speak.
On to the actual technical specs and what they mean. We'll go over the biggies, let you know what they mean, and what you should look for when shopping for your HDTV.
Resolution
This is the first thing you should look for when shopping for an HDTV. Commonly you'll see terms like 720P, 1080i or 1080P. This comes from how TVs display their images. Each image on your HDTV is made up of tiny little dots called pixels, and each pixel shows one tiny dot of the picture. For example, a TV specified as 720P is actually showing 720 rows of pixels on your TV, and 1280 columns of pixels. If you were to draw it out, it would look like a table with 720 rows and 1280 columns, and each little square in the table would be one pixel. That means a 720P HDTV actually contains 720x1280=921,000 pixels.
A 1080P TV is actually 1080x1920=2,073,600 pixels. That means that a 1080P picture is actually made up of over 2 million little dots and will give you a much clearer picture than a 720P HDTV. If you see a TV marketed as an HDTV with a resolution other than one of these two, stay away from it, as it won't be able to display the image without scaling it it larger or smaller, and it won't give you the best picture.
It's also important to note that a 1080P HDTV and can display a 720P image and will just scale it up to fit the whole screen, while a 720P TV can typically display a 1080P image but it will scale it down (and you'll lose resolution in the process).
My recommendation is to get a 1080P TV, it will give you the best resolution image overall, and as you watch HD content on your new TV, you'll know you're watching the best possible resolution. Now, as for the difference between 1080i and 1080p, this is a difference in how the image is displayed on the TV. Most people will never be able to notice the difference, but if you want to know, the best is 1080p, but if the 1080i TV is more affordable to you, and the picture looks great to you, rest assured, you're still getting a fine TV.
Contrast Ratio
The contrast ratio of a TV is how black the blacks get, versus how white the whites get. Early LCD TVs had really bad contrast ratios, such that blacks in a scene never really looked black, and the whites never looked very bright. This became a problem when you would watch a movie, and there'd be a scene where the character was walking around a dimly lit alley, for example. The TV would not be able to discern the difference between all those dark colors, and everything would look like a muddy black mess and you'd lose a lot of the picture detail simply because the TV was unable to show the subtle variations in color actually present in the picture.

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